I have been searching for an herbal coffee sub for years. Many of them are nice but loaded with stevia or other sugar substitutes. This has absolutely no sweetener in it. Of course, it would be so good with honey or whatever, if that's your bag. Cinnamon gives it a warmth to round out the bitterness of some of the herbs. The flavor is comforting and toasty, perfect for cool weather afternoons when you want a little something without caffeine (and it has maca and other beneficial ingredients). Well done, Wooden Spoon Herbs!