Is everything you sell natural? 

Yes, 100%. We are committed to stocking only products made from truly natural ingredients with no synthetics at all. We believe these are the most effective beauty products in the world. We are constantly amazed by the powers of these plant based products.


Is everything you sell organic? 

We love organics, but this is a tricky term in the beauty industry. Products may call themselves organic without being made with 100% organic ingredients. And some beauty ingredients are not even certifiable by organic standards making it impossible for even the cleanest brands to be 100% organic. We screen our products to find the cleanest and very best. Our real focus at CAP Beauty is on natural and to us this means that a product must be 100% free of synthetic ingredients. Natural, the way nature intended. If it's organic, that's all the better.


I’m so overwhelmed by all the incredible natural beauty choices. Can you help? 

Yes! That is what we’re here for. E-mail us your questions at or join our subscriber list to stay up to date on all that's happening in the world of naturals.


Who took the beautiful pictures on your site? 

That would be the talented John von Pamer. He’s the ace in our pocket. See more of his gorgeous work at


I have a line of natural products. How can I sell them at CAP? 

Please email


I’m crazy for naturals and need a new job. Are you hiring?

Send us your resume at heybeautiful@capbeauty.comPlease use the subject line: Employment Query.


Do you sell gift cards? 

Why yes, we do! You can purchase gift cards via our website or at our New York store to be used for online purchases and at our flagship store + spa in New York. LA store gift cards must be purchased at Fred Segal on Sunset Boulevard or CAP Beauty gift cards cannot be used at our Fred Segal location and Fred Segal gift cards cannot be used at CAP Beauty New York or online. 


What is afterpay? 

Select afterpay at checkout. Your order will be shipped right away, as they would with any other form of payment, as quickly as you choose. Pay for your purchase over 4 equal installments, due every two weeks. You’ll pay your first installment at the time of purchase, and the remainder over time. Afterpay is always zero interest, and there are never additional fees when you pay on time. The only fees are for late payments. Afterpay will email your payment schedule and send notifications so there are no surprises. Delay the pay, not your gratification.