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Naturals are the new wave.

Free shipping on your first order and access to the radiant world of CAP. Discounts, beauty tips, recipes, fitness and transformational rituals await. Welcome to the sea change.

Free standard domestic shipping on all orders through december 16th! order by or before the 16th to guarantee delivery by december 24th .
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Binu Binu

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Binu Binu

Korea’s bath house culture and its simple soap and scrub beauty rituals inspired Karen Kim to leave her job in fashion and try her hand at making soap. Her minimalist line of cold pressed soaps, Binu Binu (Korean for “soap soap”) features gorgeous, subtly hued bars crafted of ingredients like charcoal, crushed sesame seeds, fine clay and boricha, a roasted-barley tea prized for its detoxifying powers. Keep it simple. Keep it beautiful. Keep it clean.