Behind Closed Doors: Serena Mitnik-Miller

California artist, designer and surfer, Serena Mitnik-Miller, is both a devoted mother and the doyenne of hand-crafted California modernism. Exceptionally talented in her own right, she is also a tireless champion for other makers and artists sharing their works at General Store, her aspirational yet welcoming shops, in Los Angeles and San Francisco. Growing up on the north shore of Kauai, Serena is a testament to a life spent in nature and her vision is guided by a deep respect for Mother Earth. Read on to discover her stripped down routines and what she relies on to keep herself grounded.

What is your skincare philosophy? 

Keep it simple. I'm lucky if I wash my face once a day. I love a good eye cream and moisturizer and exfoliate once a week.


How do you start the day?

I love to start my day with a cup of coffee and a shower. I've started adding mediation to my routine but now that I am a 50% single mom on the days I have the kids I am lucky if I get to brush my teeth!

What is your AM skincare routine? 

Marie Veronique Balancing Hypotonic 

Marie Veronique Vitamin C + E Ferulic Acid Serum

Marie Veronique Protective Day Oil 

Josh Rosebrook Nutrient Day Cream Tinted SPF or Zoca SPF lotion 

Dropperful of The Light Ray


What is your PM skincare routine?

Lesse Refining Cleanser 

Marie Veronique Gentle Retinol Serum 

In Fiore Vis Clair Eye Complexe

Massage with Wax Apple tools 

Everyday Oil


What other practices do you have that support you feeling your best?

Exercise and fresh air, hiking and surfing are my favorite activities. As I get older my body needs more support and I try to incorporate acupuncture and massage. As a working mom I carry a lot of stress and it's important to find ways to release it.


Do you have a favorite ritual?

My end of the day bath. It's a calming and peaceful way to end what is usually a day filled with work and kids at my heels.


What is your go-to when your skin is feeling less than stellar?

I love to jump in the cold ocean and get good doses of vitamin D.


What are you favorite products from CAP?

CAP Matcha, The Coconut Butter, Marie Veronique skincare, Rainbo mushroom tinctures, Alexis Smart Flower Remedies, The Magic Spice, Sisters, The Light Ray


How do you end your day?

Evening bath before bed preferably with epsom salts and candles.

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