Even though I am not plunging in the bitter cold on the East Coast, the San Francisco wind and chill is enough to slather on Sun Potion Shea Butter- especially on my hands, elbows, neck, chest, knees, and legs during the day. At night it goes everywhere. Love it! P.S. I recently had a bad experience with Apple Cider Vinegar, its was too harsh for my face, and I did not dilute it enough. Because it caused my skin to burn, I patted the shea butter on my face, and in 4 days my skin was back to normal.