Founded by fetching Berkeley herbalists Sarah Buscho and Marina Storm, Earth Tu Face is high California and good enough to eat. The two cite Alice Waters as an inspiration and in fact took over a plot that once grew lettuce for Chez Panisse. And like at the restaurant they source only the highest quality food-grade organic ingredients. Gardeners and herbalists, they care for their ingredients (and for the planet) with the loving touch you’d expect. The packaging is fresh and their range is ideal for sensitive types, eco-warriors and Californians-at-heart.